The 3 Rules of Leveraging Perception
We often make decisions, act on information and align our thoughts based on an initial impressions, gut feeling or perception of reality. We must be aware though that perception can
Introducing The HyperLeverage Podcast
**Eight Minute Listen ** Welcome to the HyperLeverage Podcast. On this series I’ll be taking you on a journey of discovery as I take deep dives into the concept and application
Business Growth is more than Revenue
**5 Minute Read** An interesting dynamic is playing out in our business landscape. It seems that the general consensus that startups have to sprint at breakneck speed toward business growth without
Who will win the Video Streaming War?
The Video Streaming war is heating up. There will be casualties. Some combatants will get wounded and others will be killed off. It's simple math - There is just not
You Have 5 Seconds to Tell Your Story
Forget the tagline. Forget the elevator pitch. Forget mission statement, long winded (worded) explanations. You have 5 seconds to get my attention before I go elsewhere. Tell you story in
HyperLeveraging Shock and Awe
**4 Minute Read** When we do something, say something or show something that is out of the ordinary or even unacceptable we leverage shock and awe. It's very effective. Until it isn’t. That
Mass Protests Don’t Have Leverage
**5 Minute Read** Growing up in the 1960’s I was witness as an adolescent to a new phenomenon in the US society. The power of mass protests and marches to affect
Business Growth Vs Business Profits
The prevailing notion is that well funded startups don’t have to concern themselves with profits. They can kick the ‘profitabililty’ can down the road seemingly forever, even after going public.
Human Capital is the core of Business Growth
Business Growth doesn’t happen in a vacuum. It occurs because resources have been leveraged – through development or acquisition and then unleashed to create added value. Arguably for most companies