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  • Home Page
  • The Long View
    • Time Horizons
    • Leverage At Any Age
    • Stuff My Dad Never Told Me
    • Live Edge Lessons
    • Food For Thought
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  • About
  • Curated Essays
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BLOG, Business Strategy, Leverage
June 7, 2022

Leveraging TikTok and Instagram for Business Content

As viral videos from TikTok and Instagram influencers take over the Internet, it can be challenging to know precisely how to market your business online.

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BLOG, Business Strategy, Content Marketing, Leverage
April 26, 2022

Sharing Content Makes You Look Smart

 There are many benefits to sharing compelling, smart content for your business, including engaging customers and building authority as an expert in your field.

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BLOG, Content Marketing, Leverage, Marketing
January 26, 2022

The Holy Grail of Marketing is Shareable Content

Are you sure you know how much in-house content is costing you? Probably more than you think.

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BLOG, General, Leverage
intelligent content is content that has been filtered and curated for relevance
April 21, 2020

You Need Intelligent Content

**4 Minute Read** If ever there was a time for good, reliable, and intelligent content it’s now. Every corner of the world has been affected by the

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BLOG, Leverage, Marketing, Tips and hacks
February 4, 2020

The 3 Rules of Leveraging Perception

We often make decisions, act on information and align our thoughts based on an initial impressions, gut feeling or perception of reality. We must be

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BLOG, General, Leverage
November 4, 2019

Mass Protests Don’t Have Leverage

**5 Minute Read** Growing up in the 1960’s I was witness as an adolescent to a new phenomenon in the US society. The power of mass

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BLOG, General, HyperLeveratge, Leverage
September 11, 2019

This Man Had Leverage

**4 Minute Read**  Lyndon Johnson was an American Original.  Johnson understood how to leverage his stature to the max. An imposing man standing  a towering 6’

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Meet Joel

I am a business problem solver who firmly believes in utilizing leverage in all facets of business.  You can recognize your organizations core assets for business growth, operational efficiency and enhanced profits.

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Recent Posts
  • The Superlative Epidemic: Are We Overusing Extreme Language?
  • Protecting Creative IP in the Age of AI
  • What Every Business Can Learn From Slow Cooking
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Joel Goobich has spent a career building things—companies, teams, and ideas. Drawing on decades of experience as an entrepreneur and executive, he now writes about time, leverage, judgment, and the forces that quietly shape outcomes over long horizons.

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