Thought Leadership
I HAVE BEEN RECOGNIZED FOR MY INSIGHTS AND EXPERIENCE IN ENTREPRENEURSHIP, MARKETING, BUSINESS GROWTH, STRATEGY, AND INNOVATION.
It is my passion to share these thoughts.
What Do I Write About?
I am motivated by the quest for finding and creating value. Taking things apart only to rebuild them better uncovers opportunities most people miss out on. I am fascinated by the canvas of business markets and finding the connections, sometimes hidden, of how businesses move forward. I view the business landscape as a composite of three time ``zones`` - past - present - future and how they determine what resources are needed to reach exceptional results.
PORTFOLIO OF CONTENT
Articles on Marketing, Strategy, Business Management, Innovation and More
Throughout my career, I’ve leveraged content as an effective tool for product, brand, and business marketing. This encompasses the three main avenues of content creation and distribution, written content, audio content, and visual content. The following are examples of published articles and podcasts reflecting my business insights.
Marketing/Content Marketing/Product Marketing
The Superlative Epidemic – Are we overusing extreme language?
Make Your Product Feel Real By Creating “Day in the Life” Content
The Real Cost of Content May be Greater Than You Think
Two Strategies for Content Marketing Success
Sharing Content Makes You Look Smart
7 Content KPIs You Should Be Tracking
Does “Below the Fold” Content Get Read?
Transform Your Content Strategy From Reactive To Sustainable
Logistics/Supply Chain
The Art of Balancing a Supply Chain for Fads and Trends
The Case for Sustainable Logistics
Business Management/Business Growth
Why Business Growth Can Be Dangerous to Your Company’s Health
Don’t Let Alarmists Derail Your Business
The “5 Second Rule” in Business
Change – A Skill That Can be Learned
Does Your Business Run on Time?
Innovation and Creativity
Let’s Put an end to Innovation
Innovation is Getting Too Pricey
Why Innovation Should Not Be Done Alone
5 Simple Ways to Help You Think At Work
Video Marketing
High Quality Videos Are Not Worth It!
Creating Social Capital With Testimonial Videos
Why You Need a MVV and not a MVP
Improve Customer Engagement by 30% With Video Marketing
How to Be a Giant In Your Field – Stay Short
Career & General Musings
Prepare For a Career Crisis in Your 30’s
Podcasts/Guest Episodes
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Recent Blogs and Thought Leadership Content
Learn how to leverage your business
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The Superlative Epidemic: Are We Overusing Extreme Language?
I’m somewhat of a sports junkie with a keen interest in watching sports of all kinds. For me, sports are
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Protecting Creative IP in the Age of AI
I am a firm believer that intellectual property, IP, can be the most important asset a business or a professional
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What Every Business Can Learn From Slow Cooking
investing time in developing your career and honing your skills parallels slow cooking. Just like food requires a low temperature