Vikram Rajan and his partners at VideoSocials have created a solution for video marketing that emulates the core lessons of  Toastmasters organization and what they do to promote public speaking skills.  They understood that video is a ‘business language” that is should be leveraged by businesses small and large.  And they recognized that the biggest roadblock to the adoption of video marketing for many professionals, such as lawyers, accountants, financial advisors and other solopreneurs is not the technology, but how unprepared and uncomfortable we are on camera. 

The technology is at everyone’s fingertips these days. Mobile phones have turned all of us into potential movie producers, directors and actors. The technology is so simple – just scroll to your phone camera app. Click on the red record button and Voila – high-resolution video photography. So there really is no excuse or roadblocks anymore in terms of technology for creating and using videos to support and market a business. In fact, there are more and more technology solutions available for both editing and hosting videos.

In this episode I had a conversation with Vik about leveraging video and video marketing in a way that lowers the barriers and provides a simple on-ramp for professionals to take advantage of this powerful visual medium.

Links & Topics Covered in This Episode:

• Why social videos used for business should have captions.  VideoSocials software does this for you. (Zubtitle.com is a great resource that can be used as well)
• How a VideoSocials meeting works and how professionals can leverage the input from others to improve their on-screen performance
• The power of personalized videos
• Where the future is pointing to in regards to video marketing for professionals
• How to leverage the technology at your fingertips to make videos
• Best practices for making short video professional testimonials

Final Thoughts/The Leverage Insight        

In a recent blog post from Biteable they cite that already 81% of businesses use video as a marketing tool. So if you aren’t leveraging video, then its time to think about it. For starters you could look up the resources that Videosocials provides to get into the game.

It’s natural to be intimidated by how you appear in public. Whether its public speaking or video. And it’s easy to ‘hide’ behind email, social media posts.

The key leverage insight for this episode is that you have to learn to use other communication means other than just written content.  This means video. 

To leverage your communication with others, you need to proactively and intentionally learn this skill. Take the time to find the resources you might need. Plan to practice and then hit the gas pedal and take action. That’s the Hyperleverage way of getting exceptional results from using video.

About My Guest – Vikram Rajan

Vikram Rajan is the co-founder of phoneBlogger.net & Videosocials.net. Vikram Rajan has presented in front of many networking groups & organizations. His marketing columns have appeared in the New York Real Estate Journal, Financial Advisor magazine, Long Island Business News, Dominican Times magazine,Personal Branding magazine, and more. Vikram’s  book, 365 Marketing Thumb-rules: Daily Reminders for Rainmakers, has received praise from over 15 organization leaders within the legal, accounting, financial services, and real estate professions.

Videosocials.net

Phoneblogger.net

Vikram Rajan – LinkedIn