Influencer Marketing – It’s Who You Know That Matters
**Twenty Seven Minute Listen **
It’s often been said that about business that it’s not what you know but who you know. As social beings we have a natural desire to surround ourselves with others that share our views, have had similar experiences and with whom we have common tastes. This builds trust. We feel we can count on them when needed. We are easily and often influenced by these individuals.
The truth is that this is not something that was just discovered yesterday. It’s how commerce has transpired since the dawn of organized societies. Most business is done between people that know each other. Most businesses actually grew through ‘word of mouth’ and shared relationships. It’s still the main avenue of growth for many organizations. But it is not generally done efficiently.
Enter Social Media and with it a new way to effectively leverage people and their relationships. It’s called Influencer Marketing. We can now take advantage of the influence that others have to sway us in one way or another.
In this episode I have a conversation with Shane Barker, accomplish digital marketing and influencer marketing expert about this topic. We talk about the growth of influencer marketing and how it can be leveraged for business and professional purposes.
Links & Topics Covered in This Episode:
- What is Influencer Marketing
- How to Vet an Influencer for optimum results
- What ROI can a business get from using Influencer Marketing
- What to expect from your initial influencer marketing campaigns
- Is Influencer Marketing here to stay?
Special Resource & Free Download – The 2020 Influencer Marketing Playbook
About Shane Barker
Shane Barker is an accomplished digital marketing consultant who specializes in influencer marketing, product launches, content marketing, sales funnels, targeted traffic and website conversions. He consults with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities and helps them build trust with authentic content and to become thought leaders within their industry.
Offer – Free Digital Marketing Consultation
Final Thoughts/The Leverage Insight
One thing that kept coming up in my conversation with Shane Barker was that leveraging influencers and influencer marketing is really no different than any other type of marketing, traditional or digital. First and foremost it comes down to doing your homework. Who is your target audience, what are their needs and interests, when, how and where they do they like to get marketing communication and of course why they should pay attention to your content and messaging.
Thanks for listening and remember – You can Do More With What You have for exceptional results.
