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BLOG, Leverage, Marketing, Tips and hacks
February 4, 2020

The 3 Rules of Leveraging Perception

We often make decisions, act on information and align our thoughts based on an initial impressions, gut feeling or perception of reality. We must be

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Podcast, The HyperLeverage Podcast
January 2, 2020

Introducing The HyperLeverage Podcast

  **Eight Minute Listen ** Welcome to the HyperLeverage Podcast. On this series I’ll be taking you on a journey of discovery as I take deep dives

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Business, Business Growth, Business Strategy
December 26, 2019

Business Growth is more than Revenue

**5 Minute Read** An interesting dynamic is playing out in our business landscape. It seems that the general consensus that startups have to sprint at breakneck

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BLOG, Business Trends
December 12, 2019

Who will win the Video Streaming War?

The Video Streaming war is heating up. There will be casualties. Some combatants will get wounded and others will be killed off. It's simple math

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BLOG, Business Strategy, Tips and hacks
December 3, 2019

You Have 5 Seconds to Tell Your Story

Forget the tagline. Forget the elevator pitch.  Forget mission statement, long winded (worded) explanations. You have 5 seconds to get my attention before I go

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BLOG, Business Strategy, General, HyperLeveratge, Tips and hacks
November 28, 2019

HyperLeveraging Shock and Awe

**4 Minute Read** When we do something, say something or show something that is out of the ordinary or even unacceptable we leverage shock and awe.

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BLOG, General, Leverage
November 4, 2019

Mass Protests Don’t Have Leverage

**5 Minute Read** Growing up in the 1960’s I was witness as an adolescent to a new phenomenon in the US society. The power of mass

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Business, Business Growth, Business Strategy
October 4, 2019

Human Capital is the core of Business Growth

Business Growth doesn’t happen in a vacuum. It occurs because resources have been leveraged – through development or acquisition and then unleashed to create added

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BLOG, General, HyperLeveratge, Leverage
September 11, 2019

This Man Had Leverage

**4 Minute Read**  Lyndon Johnson was an American Original.  Johnson understood how to leverage his stature to the max. An imposing man standing  a towering 6’

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Photo of Joel Goobich
Meet Joel

I am a business problem solver who firmly believes in utilizing leverage in all facets of business.  You can recognize your organizations core assets for business growth, operational efficiency and enhanced profits.

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Joel Goobich has worn every hat in the businessman’s wardrobe, from entrepreneur to executive manager to bottle washer. He is a leading authority on how to leverage more out of your business and career in order to reap exceptional results.

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