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BLOG, General, Marketing
August 19, 2023

The Superlative Epidemic: Are We Overusing Extreme Language?

I’m somewhat of a sports junkie with a keen interest in watching sports of all kinds. For me, sports are my reality TV because of

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Business Strategy, Business Trends, Innovation
February 9, 2023

Protecting Creative IP in the Age of AI

I am a firm believer that intellectual property, IP,  can be the most important asset a business or a professional can possess. It should and

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BLOG, Career Development
January 24, 2023

What Every Business Can Learn From Slow Cooking

investing time in developing your career and honing your skills parallels slow cooking. Just like food requires a low temperature and lengthy cooking to become

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Business Trends, Logistics
December 14, 2022

The Case for Sustainable Logistics

The case for sustainable logistics is strong and compelling. Implementing sustainable practices in the global supply chain can help to reduce the negative environmental impacts

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Business Marketing, Content Marketing, Tips and hacks
August 16, 2022

The Use Case:  A Powerful Content Marketing Resource

Storytelling has long been an effective way to market new products or services — especially for businesses looking to attract other businesses that prefer some added

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BLOG, Business Strategy, Leverage
June 7, 2022

Leveraging TikTok and Instagram for Business Content

As viral videos from TikTok and Instagram influencers take over the Internet, it can be challenging to know precisely how to market your business online.

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BLOG, Business Growth, Content Marketing
May 17, 2022

Content Drives Data. Data Drives Business.

 Without the right data, your business can’t function. But how do you generate that data? Through quality, relevant content! I’ll show you how.

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BLOG, Content Marketing, Marketing
May 3, 2022

Adhesiveness is What Makes Content Marketing Work

 There are many benefits to sharing compelling, smart content for your business, including engaging customers and building authority as an expert in your field.

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BLOG, Business Strategy, Content Marketing, Leverage
April 26, 2022

Sharing Content Makes You Look Smart

 There are many benefits to sharing compelling, smart content for your business, including engaging customers and building authority as an expert in your field.

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Meet Joel

I am a business problem solver who firmly believes in utilizing leverage in all facets of business.  You can recognize your organizations core assets for business growth, operational efficiency and enhanced profits.

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Recent Posts
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  • Protecting Creative IP in the Age of AI
  • What Every Business Can Learn From Slow Cooking
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Joel Goobich has worn every hat in the businessman’s wardrobe, from entrepreneur to executive manager to bottle washer. He is a leading authority on how to leverage more out of your business and career in order to reap exceptional results.

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